This autumn, the Zoological Society of London (ZSL) will be partnering with location based company Node, to deliver an exciting new experience called i-Track.
This brand new flagship exhibit at the Regent's Park site will allow visitors the opportunity to use handheld “Node Explorers” to take part in an interactive adventure throughout ZSL London Zoo.
Having hired the Explorer visitors are plunged into an interactive, mobile adventure in which one of the Zoo’s keepers has mysteriously gone missing. Using the Explorer, visitors will have access to an exclusive internal Zoo network, enabling them to complete the various special challenges and quests to discover why the keeper has disappeared from Regent’s Park.
Along the way, they’ll go behind the scenes at ZSL London Zoo while gaining a deeper understanding of its conservation mission. The adventure takes approximately two and a half hours and will provide even the most seasoned visitor with a brand new and exciting experience when they next visit the Zoo.
Catherine Halcrow, Head of Interpretation at ZSL, explained why they chose Node: "After assessing all the handheld media platforms on the market, ZSL decided to partner with Node as it stood out in the following areas, all key to our needs - robustness and ease of use of the Explorers for the outdoor environment, the speed at which our own teams could update the experience and the Node team's commitment to producing original and high-quality content and their commitment to making the partnership work. Most of all we felt we had a shared vision in making an engaging experience for the Zoo's visitors."
Tom Brammar, Chief Executive at Node echoed Catherine statement: "This is the first top international tourist attraction to adopt the Node Platform to deliver a specific exhibit and we are very excited about the end product. The ability to enhance rather than replace the visitor's experience of such a great attraction as London Zoo is key to what Node is about, and we believe this project proves that our technology uses handheld multimedia in a manner that is so much more engaging than just a visually enhanced audio guide."
With the V2 release of the Node Platform in June 2009 Node will continue to lead the way in Location Based Media experiences.
